Neuroscientist study of Reward Circuits and their influence in the decision making process of scarce economic resources agents. Case study.
Keywords:
Reward Circuits, decision, consumption, vicious circle of povertyAbstract
The aim of this paper is to identify the possible influence of the "Reward Circuit" on consumption decisions in individuals whose income is below the poverty line. This study was carried out by studying the consumption behaviour of a family with scarce economic resources in the city of Salta, during six months in 2018. It was possible to infer that the consumption that implied indebtedness and the consequent loss of purchasing power (key factors for remaining in a circle of poverty) are those that are aimed at obtaining goods in the process of which pleasure is experienced, or constitutes a pleasurable experience, which do not include obtaining and exhaustive analysis of information about the goods, and which possibly generates a dopaminergic segregation that triggers a consumption decision to satisfy various emotional needs, but which is unfavourable for the development of the family microeconomy.
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