From Homo Œconomicus to Dividual: from neoliberalism to algorithmic governmentality
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Abstract
Homo œconomicus is one of the technologies that emerged within neoliberalism. Two of the functions it has are related to being a grid of intelligibility of the subjects and to function as a contact surface between power and individuals that allows government actions to be exercised over the latter. To that extent, it is a mechanism through which a governmentality is effected. Although homo œconomicus had an origin related to political economy, it is necessary to think about it in a governmentality related to digital and algorithmic systems. To that extent, we propose that the dividual has a continuation, insofar as it can be understood as a way in which human behaviors are understood, and at the same time forms of government are exercised over individuals.
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