Film is dead. Long live to film! The INCAA promotion plan faced with the develpment of HD technology

Abstract

In the context of cultural industries, film industry deserves special treatment. Its high production cost and difficulty of recovery (even for commercial cinema) required an active attitude of States to preserve their own narratives from the subjugation to Hollywood´s films.

In Argentina, since the creation of the National Film Institute, now renamed as INCAA (with double-A referring to Audiovisual Arts) to the present, the State of Argentina has involved itself in the field of film production.

How did Argentina moved from producing 11 films a year in 1991 to almost 150 in 2011? What were the policies that encouraged this growth? What role did independent producers' associations played? What tensions were incorporated by the introduction of digital technology? This article traces some of the milestones in this process of change in conditions (and logic) of the national film industry.